Founded in 2023, Aélure is a New York-based independent fashion house, creating an elevated minimalist style for modern women and men.

Aélure embodies an attitude of elegant yet daring fashion, reimagining timeless elegance with a soulful twist. The contrast and harmony between sheer soft fabrics and bold textured leather, the mix of sensual silhouettes with strength and masculinity, and the rebellion against traditional gender boundaries in wardrobe design all contribute to our vision.

Aélure is an ode to the beauty of modern lifestyle and the decadent spirit within us all.

We believe that there is no separation between life and art.

Modern architecture has always been an inspiration for our design, we see the beautiful parallel between architectural structure and garment silhouette, the mix and balance of materials and fabrics, the thoughtful calibration of living as an art through architecture design and the seamless integration of powerful dressing into modern day lifestyle.

We want to bring modern art into everyday dressing with minimalist approach while adding a fulfilling satisfaction of subtle sensuality for all the women in this world, you are beautiful and brave.

With a coherent minimalist approach, we want to infuse boldness and avant-garde spirit into our men’s collection, eliminating conventional dress codes for men.

We embrace freedom and see gender as no longer a limitation to our lifestyle and self-expression. Therefore, every piece in Aélure’s men’s collection is unisex.

This brand fills the missing items in our wardrobe, and we are grateful that through Aélure, we can offer the highest quality craftsmanship with sleek aesthetics to all free spirits.

Every piece of Aélure is handmade in our independent studio with sustainability in mind, and each collection is a limited edition.

“Growing up in major metropolitan cities, the vibrant spirit of the city runs through our veins. The constant quest for unique outfits to celebrate every occasion in life while staying true to an inner calling for elegance has always been a part of us. “

– Serena Gong

Thank you for joining us to celebrate the intimate dance of design. We hope you all enjoy this sensory experience and enchant your senses with Aélure.